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Heroes
Heroes
Athlete-led pages are one of the highest-upside SEO layers for Olympic coverage. This section is the entry point for those future profiles.
Profile engine
Hero coverage should feel like a scalable editorial system, not a one-off list.
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Frida Karlsson
Cross-country skiing
Swedish gold contender
A strong entry point for athlete pages that can rank globally.
Johannes Høsflot Klæbo
Cross-country skiing
Norwegian headline magnet
Ideal for recurring winter search demand.
Irene Schouten
Speed skating
Dutch evergreen star
Connects event traffic with broader athlete interest.